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Is Timeless Automotive Design Dead?

Monday, July 16, 2018

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Today we are going to talk a bit about automotive design.


     Auto makers are almost exclusively focused on making their vehicles as efficient as possible while also striving to push the technological boundaries forward in order to get to consumers' wallets.

     One aspect of automotive production which seems to have taken a backseat to technology and efficiency is design. While many would argue that good design is summed up in the statement of “form follows function,” this principle has resulted in most of the cars on the road today looking very similar while manufacturers are chasing that elusive lower drag coefficient.


Wind tunnel testing for determining aerodynamic coefficient



     While aesthetics, eye-pleasing design and aerodynamic efficiency is possible, is is also cost-prohibitive in a mass production vehicle that needs to reach a certain price point for the consumer.

     Today we look back at the last 80 years and feature some of the cars that did both: aerodynamic (for their time) and clean timeless design, in the hopes that the days of good design, are not behind us.


1934-37 Chrysler AirFlow: The first mass produced automobile designed with a wind tunnel.

1944 Willis Jeep: the car that won World War II. It's design was pure minimalism and function


1957 Chevy Bel Air was so trendsetting for it's time, it influenced the next 20 years of automotive design

Who doesn't love the 1906's Mini? Stylish, Affordable and Efficient

1973 Citroen SM: Aerodynamic, European and Oh So 70's

The Camaro. Epitome of 1980's style: Fast, Fun, and American!

The poster child of 90's car design: Volvo 850 Wagon. The vehicle of choice for many suburban moms.

The car that everyone loves to hate from the early 2000's: 2nd gen. Prius. A new era of hybrid power and jellybean styling was upon us.

 The hottest car of the 2010's: Tesla Model S, but for $80K+ not affordable for everyone. Some have argued that it's styling is too jellybean-like and lacks "personality" and "soul." Definitely a status symbol though.


Do you agree? Disagree? Tell us what you think....



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